---
title: 2024 Year End Review
description: Leading the Pool Company Software Industry with 14 Major Releases & 285 New Features
---

[Pool Brain](https://poolcompanysoftware.poolbrain.com/pool-brain-blog)

# [2024 Year End Review](https://poolcompanysoftware.poolbrain.com/pool-brain-blog/2024-year-end-recap)

 Written by [Pool Brain](https://poolcompanysoftware.poolbrain.com/pool-brain-blog/author/pool-brain) | Jan 8, 2025 8:26:59 PM

As 2024 comes to an end, we want to thank you and your team for trusting us to provide the best pool company software in the industry. Your support and partnership mean the world to us.

From the beginning, our mission has been to help you manage your team and eliminate problems proactively using modern technology so you can scale your business.

We achieve this in several ways:

- **Industry Expertise**: Our founder & CEO operated a 35+ tech company for 15 years, our sales manager operated a very large pool company for 23+ years and our product manager did the same for over 19 years.
- **Customer-Driven Innovation**: We use our experience and your feedback to guide the product roadmap & prioritize new features, enhancements, and integrations. We’ve delivered many industry technology firsts with many more to come.
- **Continuous Improvement**: 
  
  We’re continually enhancing the platform so you and your team are always using the best possible software tools in the industry. This is a core commitment of our business and we don’t take it lightly.
- **Powerful Integrations**: We build integrations & partnerships to help elevate the industry and empower pool professionals to compete on the cutting edge. 

Looking ahead to 2025, we are excited and confident about making Pool Brain even better for you! 🚀

 

## 2024 Recap - 14 Major Releases & 285 New Features 

- **January 14, 2024** - [Bulk actions on invoices](https://poolcompanysoftware.poolbrain.com/pool-brain-blog/january-2024-new-update-released?utm_campaign=Product%20Releases&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8Zd_yRKeV3SBkkBfr-NGxNIrkQ2jHsRKLEPyIR7bGHuWjsr6Z-M3LJVqowrgZlRg-KspOk), direct customer import tool, Pool Brain logo removed from emails, precise control of QBO customer linking & more
- **Feb 12, 2024** - [Orenda dosing calculator integration with LSI](https://poolcompanysoftware.poolbrain.com/pool-brain-blog/february-2023-orenda-dosing-calculator-integration-with-lsi?utm_campaign=Product%20Releases&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8Zd_yRKeV3SBkkBfr-NGxNIrkQ2jHsRKLEPyIR7bGHuWjsr6Z-M3LJVqowrgZlRg-KspOk), auto-dose even more chems, control dose targets / default dose chem & more
- **March 11, 2024** - [Open API](https://poolcompanysoftware.poolbrain.com/pool-brain-blog/march-2024-api-release?utm_campaign=Product%20Releases&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8Zd_yRKeV3SBkkBfr-NGxNIrkQ2jHsRKLEPyIR7bGHuWjsr6Z-M3LJVqowrgZlRg-KspOk) (build your own integrations), new quoting features, attach photos & PDFs to products/services, salt system app indicators & more
- **March 25, 2024** - [Update billing default settings/prices in bulk](https://poolcompanysoftware.poolbrain.com/pool-brain-blog/march-2024-api-release?utm_campaign=Product%20Releases&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8Zd_yRKeV3SBkkBfr-NGxNIrkQ2jHsRKLEPyIR7bGHuWjsr6Z-M3LJVqowrgZlRg-KspOk) for all customers/properties & more QBO controls/visibility

- **April 28, 202**4 - [Mass emails, email send history, customer tagging system, customizable email templates & more](https://help.poolbrain.com/en/articles/9253948-april-28-2024-new-update-released?utm_campaign=Product%20Releases&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8Zd_yRKeV3SBkkBfr-NGxNIrkQ2jHsRKLEPyIR7bGHuWjsr6Z-M3LJVqowrgZlRg-KspOk)
- **May 13, 2024** - [Send text message from app](https://poolcompanysoftware.poolbrain.com/pool-brain-blog/may-2024-new-updates-released?utm_campaign=Product%20Releases&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8Zd_yRKeV3SBkkBfr-NGxNIrkQ2jHsRKLEPyIR7bGHuWjsr6Z-M3LJVqowrgZlRg-KspOk) letting customer know you're on the way, new upcoming invoice options & more.
- **June 29, 2024** - [Customer notes & photo captions in app show in customer email](https://poolcompanysoftware.poolbrain.com/pool-brain-blog/june-2024-new-updates-released?utm_campaign=Product%20Releases&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8Zd_yRKeV3SBkkBfr-NGxNIrkQ2jHsRKLEPyIR7bGHuWjsr6Z-M3LJVqowrgZlRg-KspOk), Job reschedule & duplicate buttons, Pay bonus for covering route stops + more

- **July 27, 2024** - [Save custom view filters on Scheduling & Alerts](https://help.poolbrain.com/en/articles/9731041-july-27-2024-new-update-released?utm_campaign=Product%20Releases&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8Zd_yRKeV3SBkkBfr-NGxNIrkQ2jHsRKLEPyIR7bGHuWjsr6Z-M3LJVqowrgZlRg-KspOk), sort by tag, multi-company branch access from a single login, new POST calls in our Open API
- **August 24, 2024** - [Auto-email customers when route day changes](https://poolcompanysoftware.poolbrain.com/pool-brain-blog/august-2024-new-updates-released?utm_campaign=Product%20Releases&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8Zd_yRKeV3SBkkBfr-NGxNIrkQ2jHsRKLEPyIR7bGHuWjsr6Z-M3LJVqowrgZlRg-KspOk), auto-email follow ups on past due invoices, auto-email follow ups on open quotes & more
- **September 13, 2024** - [Orenda Calculator improvements, new chem readings added](https://poolcompanysoftware.poolbrain.com/pool-brain-blog/september-2024-new-updates-released?utm_campaign=Product%20Releases&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8Zd_yRKeV3SBkkBfr-NGxNIrkQ2jHsRKLEPyIR7bGHuWjsr6Z-M3LJVqowrgZlRg-KspOk), payroll & quote reporting improvements, new user permissions & more

- **October 5, 2024** - [Techs can now view all customer, equipment, job, route stop, quote, invoice, and payment history/details in-app](https://poolcompanysoftware.poolbrain.com/pool-brain-blog/october-5-2024-new-updates-released?utm_campaign=Product%20Releases&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8Zd_yRKeV3SBkkBfr-NGxNIrkQ2jHsRKLEPyIR7bGHuWjsr6Z-M3LJVqowrgZlRg-KspOk) if they have permission + more
- **November 3, 2024** - Industry-first collaboration with [WaterGuru](https://poolcompanysoftware.poolbrain.com/pool-brain-blog/pool-brain-and-waterguru-team-up-to-deliver-an-industry-first-remote-data-monitoring-solution?utm_campaign=Product%20Releases&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8Zd_yRKeV3SBkkBfr-NGxNIrkQ2jHsRKLEPyIR7bGHuWjsr6Z-M3LJVqowrgZlRg-KspOk) for automatic remote data monitoring on any body of water, new graphs, equipment improvements
- **November 29, 2024** - Integration with [LaMotte Spin Touch](https://poolcompanysoftware.poolbrain.com/pool-brain-blog/november-29-2024-lamotte-spin-touch?utm_campaign=Product%20Releases&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8Zd_yRKeV3SBkkBfr-NGxNIrkQ2jHsRKLEPyIR7bGHuWjsr6Z-M3LJVqowrgZlRg-KspOk). Send chemistry readings from Spin Touch to Pool Brain in one tap and know if technicians change anything.
- **December 27, 2024** - [Create Jobs from app](https://help.poolbrain.com/en/articles/10312140-december-27-2024-update-released?utm_campaign=Product%20Releases&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8Zd_yRKeV3SBkkBfr-NGxNIrkQ2jHsRKLEPyIR7bGHuWjsr6Z-M3LJVqowrgZlRg-KspOk), set pricing margins, new tech permissions, view activity history on payments, sync QBO locations, API upgrades + more

## Integrated with Industry Leading Platforms

Many more planned for 2025

## Trusted by the Largest Companies in the Industry

 

## SEE WHAT OTHERS HAVE TO SAY

 

<https://www.youtube.com/watch?v=MXv74YIlIls>

 

[View full post](https://poolcompanysoftware.poolbrain.com/pool-brain-blog/2024-year-end-recap)

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